SIMPLE

We don’t overcomplicate things. Less is more. We stay focused & keep the main thing the main thing.

BRAVE

We continue to try new things, be different and show resilience. Better an ‘oops’ than a ‘what if’

HONEST

We act honestly in every action we take, every ingredient we use and every interaction we have.

FUN

Together we celebrate, we laugh, we dream big, we work hard and surround ourselves with great people.

OUR VISION

A world where we no longer have to question what is in our food.

OUR MISSION

Encouraging others to make better choices, more often.